A common concern we hear from potential franchisees is, “How do I find members for my clinic?”
Rest assured, we have several tried-and-true methods for finding your founding members, building relationships with local physicians, and continuing to add members long term as your business grows. SPRINGWELL is here to guide you with all aspects of business ownership. Your success is our success, which is why we are constantly searching for new and creative ways for finding members. After all, we want our program to change as many lives as possible!
Finding Your Members
You will find that once you get members in your door, they are there to stay. Because of our revolutionary concept in health and fitness and our genuine care for our patients’ well-being, people who come to SPRINGWELL are joining a community, and it often becomes a big part of their lives. This is evident with our high Program Consultation (PC) conversion rates and member retention.
Read on to learn about the specific ways you can encourage prospective members to join – even before you open – and what SPRINGWELL is doing to continually increase the strength of our brand.
1. Pre-Opening Marketing
Follow SPRINGWELL’s methods to attract new members and promote pre-sale membership prior to the grand opening of your clinic. This will give you a predictable income stream from day one and create a buzz surrounding your opening day.
2. Form Physician Partnerships
Physician referrals are one of our best lead sources. Having a relationship with local physicians can establish a steady stream of members who have been sold on the SPRINGWELL concept before even stepping foot into the clinic. We have a proven method for reaching out to local physician offices and securing referrals for your business.
3. Community Marketing and Member Referrals
Get out into the community to show future members and their families what SPRINGWELL is all about. Word of mouth referrals from current members to their friends, family, and other members of the community are one of the best ways to recruit new members and build a positive reputation in your community. Fortunately, the SPRINGWELL concept is an easy one to get behind and it is very well received by the public!
Specific language should be used to properly represent the brand and to effectively promote our clinic. This changes depending on who you are speaking with or trying to reach. SPRINGWELL provides training, collateral, and talking points to follow for more focused messaging to physicians and future members.
4. Expand Your Reach With Digital Marketing
Digital marketing will increase member acquisition, promote brand awareness, broaden the reach of marketing efforts, and get out in front of our core demographic (and their children). You will benefit from plenty of pre-existing digital marketing content and strategies from the SPRINGWELL brand. This includes email, social media, and other online content marketing strategies.
On a corporate level, we have several initiatives in place to increase brand awareness and public understanding. These efforts are all carried out in the background with no effort required by you. That being said, it is still crucial that you are using the tools and resources we provide to implement your own local marketing strategy for maximum effectiveness.
5. Take Advantage of Our Business Coaching Program
SPRINGWELL’s partnership with Franworth provides our franchisees with access to a business coach for help with planning and executing a marketing strategy. Your business coach will work with you to understand our core marketing tactics and how to best apply them both for the grand opening and beyond.
We’ve developed operating and marketing systems that have demonstrated their worthiness in the marketplace, but how these systems are applied is up to you as a business owner. At the end of the day, the franchise is your business, but we provide resources to help you generate leads, increase conversion rates, and achieve your business goals.
Want to learn more about the specific tools and resources SPRINGWELL offers its franchise partners? Get in touch with us today for more information on our one-of-a-kind franchise opportunity.
today for more information on our one-of-a-kind franchise opportunity.